And in the end, incredibly, after an epic struggle, he solved it. Why should smell be any different? Turin has given his life to this great riddle. The solution to the mystery of every other human sense had led to a Nobel Prize. Billions and billions of dollars are spent creating the scents all around us in a manner that amounts to a glorified trial and error. The secret world of scent creation opened up, and Turin discovered something astonishing: No one understands how our noses work. But when, for the love of it, he began to write reviews of fragrances, and those reviews took the world by storm, everything changed. A scientist, he kept his powers to himself, concentrating on other fields. Luca Turin was born with an uncannily powerful nose, able to distinguish the components of any scent, from the world's most refined perfumes to the air on the New York subways.
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